It Could Have Been Worse...Much Worse

By now, you've probably all seen the new Keady Court graphics. In my opinion, they're very well done. J thinks the concept is sneakingly-familiar to ours from last week, but I think good design is good design and similarities happen in the design world quite often.

The new concept gets rid of the Special in center court, which is a positive. It puts focus on Keady by placing his signature on the court and doesn't genuflect at the altar of the B1G too much (it gives the right amount of respect to the conference, in my opinion).

There are a few people complaining about the change at center court and the overall design on the Purdue Athletics page on Facebook...but you won't hear any of that on this site. The Athletic Department got this one right, in our opinion as we were never huge fans of the train at center court and always like things that lean toward classic and simple.

With all of the poor decisions and near mistakes made over the last few years by the Purdue marketing family, this is a victory...and they needed one.

Coulda been worse.

Nearly $200,000...for what???

Really? Really?

There are some good marketing people out there- those who can strike a chord with a consumer or potential consumer...the sharpest of the sharp will make you feel emotionally-involved with a simple word and the images that correspond with that word.

Purdue didn't hire those people when it decided to re-brand the university...But the really bad news is they paid a pretty good amount of money for a really brad tagline and re-built image.

See here for yourself, if you'd like...but we'll tell you all you need to know:

"We are Purdue. Makers all."

Holy-stinkin' Moly!! That is awful. Remember, they also promised us the colors would change and there would be corresponding icons- can't wait to see what this braintrust came up with.

I'll say this- if the people responsible for this junk are alums, they should be ashamed. Plain and simple. If they're not, we should check if they're not IU or UND alums...because this sounds like sabotage, to me.

I generally don't like marketing people, because I feel most are simply talking out of their arses...this doesn't help.

I presume Ms. Thompson was involved back in the early 90s when MC Hammer changed his name to just "Hammer" right before his music career came to a halt. Or perhaps she was a part of the team that dropped "Just do it." and the swoosh from Nike's branding...before adding it back a year later. Regardless of her past, her present project is a failure.

Boooo, Terry Lucie Thompson, and co. You've been stealing money and wasting our time.